//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Homburg, Christian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Produktentwicklung
8
New product development
7
Innovation
5
Innovation management
3
Innovationsmanagement
3
New product success
2
Sales
2
Absatz
1
Aesthetics
1
Außendienst
1
Beteiligung
1
Boundary spanner
1
Brand image
1
Brand management
1
Consumer behaviour
1
Cross-functional cooperation
1
Dauerhafte Konsumgüter
1
Durable goods
1
Erfolgsfaktor
1
Field sales force
1
Firm-hosted online brand communities
1
Forecasting model
1
Industrial research
1
Industrieforschung
1
Integration practice
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Market entry
1
Marketing
1
Markteintritt
1
Multiple mediation
1
New product advantage
1
New service development
1
New-product development
1
Nonlinear effects
1
Product and brand management
1
Product design
1
Product innovativeness
1
Product introduction timing
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
German
6
Undetermined
1
Author
All
Homburg, Christian
Herstatt, Cornelius
82
Brem, Alexander
37
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Griffin, Abbie
23
Cooper, Robert G.
22
Di Benedetto, Anthony
21
Hultink, Erik J.
21
Song, Michael
21
Trott, Paul
21
Verworn, Birgit
20
Kahn, Kenneth B.
19
Dahl, Darren W.
18
Gassmann, Oliver
18
Lynn, Gary
18
Wu, Jie
18
Dayan, Mumin
17
Keskin, Halit
17
Lüthje, Christian
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Van Den Bulte, Christophe
16
Hippel, Eric von
15
Nagahira, Akio
15
Tiwari, Rajnish
15
Barczak, Gloria
14
Ernst, Holger
14
Haapasalo, Harri
14
Tellis, Gerard J.
14
Yan, Tingting
14
Akgün, Ali E.
13
Brettel, Malte
13
Carbonell, Pilar
13
Griffith, David A.
13
Leifer, Larry
13
Ulrich, Karl T.
13
Ahmed, Shamsuddin
12
Ale Ebrahim, Nader
12
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
All
ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
3
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
4
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
5
Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
Saved in:
6
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
7
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
8
Customer interaction as a key to new product success
Gruner, Kjell
;
Homburg, Christian
-
1998
Persistent link: https://www.econbiz.de/10004817983
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->