//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
New product development
7
Produktentwicklung
7
Innovation
5
Innovation management
3
Innovationsmanagement
3
New product success
2
Sales
2
Absatz
1
Aesthetics
1
Außendienst
1
Boundary spanner
1
Brand image
1
Brand management
1
Consumer behaviour
1
Cross-functional cooperation
1
Dauerhafte Konsumgüter
1
Durable goods
1
Erfolgsfaktor
1
Field sales force
1
Firm-hosted online brand communities
1
Forecasting model
1
Industrial research
1
Industrieforschung
1
Integration practice
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Market entry
1
Marketing
1
Markteintritt
1
Multiple mediation
1
New product advantage
1
New service development
1
New-product development
1
Nonlinear effects
1
Product and brand management
1
Product design
1
Product innovativeness
1
Product introduction timing
1
Product life cycle
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Hochschulschrift
5
Thesis
3
Aufsatz im Buch
1
Book section
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
7
Author
All
Homburg, Christian
Calantone, Roger J.
32
Brem, Alexander
29
Di Benedetto, C. Anthony
25
Griffin, Abbie
16
Herstatt, Cornelius
16
Hultink, Erik J.
16
Song, Michael
16
Haapasalo, Harri
13
Dahl, Darren W.
12
Dayan, Mumin
12
Dell'Era, Claudio
12
Gassmann, Oliver
12
O'Cass, Aron
12
Rubera, Gaia
12
Simms, Chris
12
Van Den Bulte, Christophe
12
Akgün, Ali E.
11
Barczak, Gloria
11
Brettel, Malte
11
Cooper, Robert G.
11
Frishammar, Johan
11
Füller, Johann
11
Griffith, David A.
11
Schweitzer, Fiona Maria
11
Stock-Homburg, Ruth
11
Yan, Tingting
11
Carbonell, Pilar
10
De Jong, Jeroen P. J.
10
Lager, Thomas
10
Zhou, Kevin Zheng
10
Bouncken, Ricarda B.
9
Goffin, Keith
9
Heidenreich, Sven
9
Iyengar, Radha
9
Keskin, Halit
9
Kort, Peter M.
9
Lakemond, Nicolette
9
Langerak, Fred
9
Millson, Murray R.
9
Schreier, Martin
9
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
3
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
4
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
5
Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
Saved in:
6
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
7
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->