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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Brand management
Konsumentenverhalten
Relationship marketing
conceptual model
87
Conceptual model
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20
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17
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14
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13
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Arai, Akiko
2
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The journal of product & brand management
3
Qualitative market research : an international journal
2
Business & information systems engineering
1
International journal of innovation and technology management : IJITM
1
International journal of management concepts and philosophy : IJMCP
1
International journal of technology marketing : IJTMkt
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing from information to decision
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Sport Management Review
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Sport management review
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The journal of business & industrial marketing
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The marketing review
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Water Economics and Policy : WEP
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ECONIS (ZBW)
19
RePEc
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1
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
2
A
conceptual
model
to assess the literacy of water consumers
Fernandes, Ana
;
Figueiredo, Margarida
;
Neves, José
; …
- In:
Water Economics and Policy : WEP
8
(
2022
)
2
,
pp. 2250007-1-2250007-21
Persistent link: https://www.econbiz.de/10013269708
Saved in:
3
CURIE : towards an ontology and enterprise architecture of a CRM
conceptual
model
Fernández-Cejas, Miguel
;
Pérez-González, Carlos J.
; …
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 615-643
Persistent link: https://www.econbiz.de/10013445686
Saved in:
4
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
5
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
6
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
7
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
8
Cross-cultural validation of the nostalgia scale for sport tourism (NSST) : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 624-643
Persistent link: https://www.econbiz.de/10012212585
Saved in:
9
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
10
Perceived value among Cluj-Napoca automobile owners
Rus, Monica Ioana
- In:
Marketing from information to decision
9
(
2016
),
pp. 48-60
consumers' behavior. The purpose of this study is to create and test a
conceptual
model
that includes the relationships between …
Persistent link: https://www.econbiz.de/10011657534
Saved in:
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