Sikalidis, Angelos K.; Kristo, Aleksandra S.; Kelleher, … - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 33-54
The beverage industry is a significant market that is seeing a growth albeit certain types of beverages such as wine and soda-type drinks are seemingly declining. There is certainly seen a growing interest for novel beverages, especially when creating healthy options aiming to support health via...