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Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in Cal...
Sikalidis, Angelos K.; Kristo, Aleksandra S.; Kelleher, … - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 33-54
The beverage industry is a significant market that is seeing a growth albeit certain types of beverages such as wine and soda-type drinks are seemingly declining. There is certainly seen a growing interest for novel beverages, especially when creating healthy options aiming to support health via...
Persistent link: https://www.econbiz.de/10012439478
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Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita; Sharma, Narendra K. - In: Global business review 17 (2016) 2, pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
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Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui; Lu, Yaobin; Chau, Patrick Y. K.; Gupta, Sumeet - In: Journal of management information systems : JMIS 31 (2014) 3, pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
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Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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Analysis of brand resonance measures to access, dimensionality, reliability and validity
Raut, Umesh Ramchandra; Brito, Pedro Quelhas; Pawar, … - In: Global business review 21 (2020) 1, pp. 162-175
Persistent link: https://www.econbiz.de/10012211015
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Modeling passengers' future behavioral intentions in airline industry using SEM
Singh, Alok Kumar - In: Journal of advances in management research : JAMR 12 (2015) 2, pp. 107-127
Persistent link: https://www.econbiz.de/10011429366
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Determinants and logistics of e-waste recycling
Kochan, Cigdem Gonul; Pourreza, Saba; Tran, Huguette; … - In: The international journal of logistics management 27 (2016) 1, pp. 52-70
Persistent link: https://www.econbiz.de/10011542104
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Dysfunctional information system behaviors are not all created the same : challenges to the generalizability of security-based research
Djajadikerta, Hadrian Geri; Roni, Mat; Trireksani, Terri - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 1012-1024
Persistent link: https://www.econbiz.de/10011416922
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The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155