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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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New product development
18
Produktentwicklung
18
Innovation
11
Innovation management
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Innovationsmanagement
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Brand management
5
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5
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Avagyan, Vardan
2
Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
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Aribarg, Anocha
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Arunachalam S
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1
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Hildesheim, Andreas
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Kuester, Sabine
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Raimondo, Maria Antonietta
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
138
SpringerLink / Bücher
128
International journal of innovation management
96
Industrial marketing management : the international journal for industrial and high-tech firms
79
Management Science
77
IEEE transactions on engineering management : EM
72
Technovation : the international journal of technological innovation, entrepreneurship and technology management
72
Technological forecasting & social change : an international journal
70
The journal of product innovation management : an international publication of the Product Development & Management Association
64
International journal of production economics
63
Research policy : policy, management and economic studies of science, technology and innovation
57
International journal of production research
50
International Journal of Innovation Management (ijim)
38
Journal of engineering and technology management : JET-M
36
The journal of business & industrial marketing
35
Springer eBook Collection
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Technology analysis & strategic management
33
European journal of innovation management
32
International journal of innovation and technology management
32
European journal of operational research : EJOR
28
International journal of product development : IJPD
25
Research
25
International journal of technology management : IJTM
24
International Journal of Innovation and Technology Management (IJITM)
22
Creativity and innovation management
20
Innovation: organization & management : IOM
18
International journal of product lifecycle management : IJPLM
18
International journal of project management : the journal of The International Project Management Association
18
Marketing Science
16
Forschungs-/Entwicklungs-/Innovations-Management
15
Journal of the Academy of Marketing Science
15
Open Innovation Research, Management and Practice
15
Research technology management : RTM
15
Research-technology management
15
Economics of innovation and new technology
14
European management journal
14
International journal of business innovation and research : IJBIR
14
International journal of innovation management : IJIM
14
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ECONIS (ZBW)
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1
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
2
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
3
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
4
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
5
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
6
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
7
Delimiting disruption : why Uber is disruptive, but Airbnb is not
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012288642
Saved in:
8
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
9
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
10
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
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