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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation"
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Innovation
New product development
36
Produktentwicklung
36
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
9
Innovationsdiffusion
9
Brand management
5
Markenführung
5
Product design
5
Produktgestaltung
5
Theorie
5
Theory
5
Customer integration
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
New products
4
Preismanagement
4
Pricing strategy
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
Co-creation
3
Erfolgsfaktor
3
Internet marketing
3
Online-Marketing
3
Product quality
3
Produktqualität
3
Relationship marketing
3
Success factor
3
Advertising
2
Business network
2
Competition
2
Dauerhafte Konsumgüter
2
Diffusion of innovations
2
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18
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English
18
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Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Alavi, Sascha
1
Arts, Joep W. C.
1
Arunachalam S
1
Avagyan, Vardan
1
Banerjee, Sumitro
1
Camacho, Nuno
1
Chandrasekaran, Deepa
1
Chaudhuri, Malika
1
Chou, Ting-Jui
1
Cui, Anna Shaojie
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
Frambach, Rudolf T.
1
Gijsbrechts, Els
1
Gupta, Shaphali
1
Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Hildesheim, Andreas
1
Kim, Minki
1
Kim, Wonjoon
1
Kuester, Sabine
1
Kwon, Changhyun
1
Lamey, Lien
1
Luo, Yong
1
Miceli, Gaetano
1
Mukherjee, Prithwiraj
1
Müller, Sebastian
1
Nguyen, Hang T.
1
Nishikawa, Hidehiko
1
Ogawa, Susumu
1
Raimondo, Maria Antonietta
1
Rajab, Thomas
1
Schreier, Martin
1
Scopelliti, Irene
1
Soberman, David A.
1
Stremersch, Stefan
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
139
International journal of innovation management
101
Industrial marketing management : the international journal for industrial and high-tech firms
92
Technovation : the international journal of technological innovation, entrepreneurship and technology management
79
IEEE transactions on engineering management : EM
72
Technological forecasting & social change : an international journal
69
Research policy : policy, management and economic studies of science, technology and innovation
68
International journal of production economics
57
International journal of product development : IJPD
54
International journal of production research
49
The journal of product innovation management : an international publication of the Product Development & Management Association
45
Journal of engineering and technology management : JET-M
43
International journal of innovation and technology management
41
The journal of business & industrial marketing
41
Technology analysis & strategic management
40
International journal of technology management : IJTM
38
Research technology management : RTM
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
European journal of innovation management
31
European journal of operational research : EJOR
29
Journal of open innovation : technology, market, and complexity
29
International journal of business innovation and research
26
SpringerLink / Bücher
26
Production and operations management : an international journal of the Production and Operations Management Society
23
Innovation: organization & management : IOM
21
International journal of innovation management : IJIM
21
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
Journal of marketing
20
European journal of innovation management : EJIM
18
Journal of the Academy of Marketing Science
18
Economics of innovation and new technology
17
International journal of technology marketing : IJTMkt
17
Strategic management journal
17
Cogent business & management
16
European management journal
16
International journal of entrepreneurship and innovation management
16
Research-technology management
16
Open Innovation Research, Management and Practice
15
Industry and innovation
14
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ECONIS (ZBW)
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
3
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
4
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
5
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
6
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
9
Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Saved in:
10
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
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