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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
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Innovationsdiffusion
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Brand management
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Markenführung
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Product design
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Produktgestaltung
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Theorie
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Theory
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Customer integration
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Kundenintegration
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Marketing management
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Marketingmanagement
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New products
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Preismanagement
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Co-creation
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Internet marketing
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Online-Marketing
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Product quality
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Produktqualität
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Relationship marketing
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Advertising
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Competition
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Dauerhafte Konsumgüter
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Stremersch, Stefan
3
Avagyan, Vardan
2
Croux, Christophe
2
Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Alavi, Sascha
1
Aribarg, Anocha
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Ariely, Dan
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Arts, Joep W. C.
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Arunachalam S
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Atakan, S. Sinem
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Bagozzi, Richard P.
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Banerjee, Sumitro
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Broeckhuizen, Thijs L. J.
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Camacho, Nuno
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Carbonell, Pilar
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Chandrasekaran, Deepa
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Chattopadhyay, Amitava
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Chaudhuri, Malika
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Chou, Ting-Jui
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Cohen-Vernik, Dinah
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Cui, Anna Shaojie
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Dekimpe, Marnik G.
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Deleersnyder, Barbara
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Deng, Qian
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Eliashberg, Jehoshua
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Esteban-Bravo, Mercedes
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Ewijk, Bernadette J. van
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Foucart, Renaud
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Foutz, Natasha Zhang
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Frambach, Rudolf T.
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Fruchter, Gila E.
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Geuens, Maggie
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Gijsbrechts, Els
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Goldenberg, Jacob
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Gupta, Shaphali
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Haenlein, Michael
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Hariharan, Vijay Ganesh
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Hennig-Thurau, Thorsten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
358
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
141
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
71
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
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1
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
2
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
3
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
4
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
5
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
6
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
7
Delimiting disruption : why Uber is disruptive, but Airbnb is not
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012288642
Saved in:
8
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
9
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
10
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
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