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~isPartOf:"Journal of marketing education : JME"
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Search: subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftsstudium
142
Graduate business education
142
Curriculum
79
Lehrplan
79
Students
71
Studierende
71
Marketing
47
E-Learning
28
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27
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24
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marketing education issues
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learning approaches and issues
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marketing education
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experiential learning techniques
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innovative teaching methods
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Crittenden, Victoria Lynn
5
Peltier, James
4
Koernig, Stephen K.
3
Ackerman, David S.
2
Artis, Andrew B.
2
Beitelspacher, Lauren Skinner
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Bicen, Pelin
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Borin, Norm
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Brocato, E. Deanne
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Clarke, Irvine
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Corrigan, Hope Bober
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Cowley, Scott
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Cummins, Shannon
2
Fleming, David
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Harich, Katrin R.
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Laverie, Debra A.
2
Mills, Adam J.
2
Munoz, Caroline
2
Payan, Janice
2
Pearce, Glenn
2
Peterson, Mark
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Reardon, James
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Robson, Karen
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Roggeveen, Anne L.
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Schlegelmilch, Bodo B.
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Scovotti, Carol
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Spiller, Lisa D.
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Young, Mark R.
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Abernethy, Avery M.
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Journal of marketing education : JME
SpringerLink / Bücher
487
Journal of education for business
314
NBER working paper series
288
Working paper / National Bureau of Economic Research, Inc.
288
Europäische Hochschulschriften / 5
260
European journal of operational research : EJOR
249
NBER Working Paper
223
Lehrbuch
201
The journal of corporate finance : contracting, governance and organization
200
Finance and development : a quarterly magazine of the IMF
199
Journal of banking & finance
175
Journal of management education : a publication of the Organizational Behavior Teaching Society
170
Springer eBook Collection
156
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of teaching in international business
144
Policy research working paper : WPS
142
The international journal of management education
138
Journal of the Academy of Business Education : JABE
128
International journal of production economics
127
Journal of financial economics
127
International journal of production research
125
Issues in accounting education
125
Discussion paper / Centre for Economic Policy Research
119
Springer eBook Collection / Business and Economics
118
Small business economics : an entrepreneurship journal
113
Working paper
108
Journal of business economics : JBE
106
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
103
Journal of business ethics : JOBE
102
Springer-Lehrbuch
102
Journal of accounting education
95
Gabler Edition Wissenschaft
94
CESifo working papers
92
The journal of finance : the journal of the American Finance Association
92
Journal of management education : the official publication of the Organizational Behavior Teaching Society
91
Academy of Management learning & education : AMLE
89
International review of financial analysis
89
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
89
Public management review
81
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ECONIS (ZBW)
142
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1
The scholarship of teaching and learning in marketing education : editor's corner
Crittenden, Victoria Lynn
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 103-108
Persistent link: https://www.econbiz.de/10014326029
Saved in:
2
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
3
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
4
Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela
;
Garlin, Francine
;
Mohammed, Hossain
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
Saved in:
5
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
6
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
7
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
8
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
9
Dazzling descriptions and tantalizing titles : how simple versus complex course information influences course selection
Mourey, James A.
;
Markley, Melissa M.
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10013268045
Saved in:
10
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
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